Very simply put, your brand is what people say about you when you aren't in the room. Whether it’s a personal brand or a professional brand, it’s all about how you make people feel. Living the brand you want, and living it to the fullest, will bring this kind of happiness into your life.
Think of someone you truly admire. What words would you use to describe them? That’s their brand.
Now think of someone you aren't really comfortable around. Chances are they act differently in a variety of circumstances. They might be happy one minute, then screaming at the top of their lungs the next. They aren't consistent. Their brand is all over the place. Inconsistency creates distrust because you can't gauge what that person might be like at any given time.
When you can cultivate a consistent personal brand, it will create trust in the people around you because they can predict how you will act or react in any given situation. They can be confident they are going to get what they need from you. When you create a positive personal brand, people will be more like to approach you, share with you, and want to spend time with you. That’s what great building great relationships is all about.
Ask your friends, family, and co-workers for two words they would used to describe you. These two words they give you are your personal brand. If you like the words, you're on your way! Now you can deliberately cultivate that brand by acting in ways that support it. What you should start to notice is that acting within your brand makes you feel really good and it makes other people around you feel good too.
At those times when you aren't feeling good about yourself, check to see if you are aligned with your personal brand. If you aren’t, make a shift to realign and you will find yourself feeling better.
Every time I meet with Andrea, I am left feeling inspired and amazed. As a business coach, Andrea knows exactly which buttons to push to help you achieve your goals. At every seminar or workshop where she is a speaker, you will leave with great information, and you will learn that you can overcome whatever is limiting your success. –YouTube Partner/Chief Producer at ChicFlicks Video
There have been times Andrea has inspired me to keep my business going even when I didn't believe in it. She is the cheerleader in the corner who always has your best interests at heart and never lets you give up on yourself or your dreams. She takes vested interest in each of her clients and their personal success, helping them make the best decision for themselves along the way. I recommend Andrea to anyone because she has the experience to help you at any stage of your career or business path. Andrea is not only my business coach but she has also become a trusted advisor and friend. Thank you for all you do Andrea.
Andrea delivers clear and concise information. She has a great rapport with the audience and is a very confident speaker. The information that I have received from Andrea have been tools that I have been able to incorporate into my own business. –President at Get It Together Inc.
I highly recommend Andrea.Andrea is very positive and helps me to sort out my business ideas. I really appreciate her "hand holding" as I often tend to get into overwhelm a bit too easily. Her expertise has been crucial to building my business. –Certified Style and Etiquette Consultant
I just heard Andrea speak about building relationships quickly. The talk was inspiring, and just made sense, with actionable tips for all professionals. If you get a chance to attend one of her presentations, go! I would highly recommend Andrea. –Executive Business Coach & Sales Development Consultant
Andrea is an amazing facilitator and communicator. She focuses on the needs of the client while supporting each member of the team. Watching Andrea in action is very inspiring. She is patient, creative, focused on getting the results you need, and brilliant at reading a group of people. She always has great insights, and is generous with her recommendations and ideas. I always enjoy working with Andrea because of her direct, calm, and clear approach. –Branding + Marketing Consultant at Rivitt
Andrea has helped me set my goals, understand my strengths and create an action plan that produces results. Andrea is insightful, personable and extremely creative. –Product Curator and SWAG Specialist, iMAGiMAX
Andrea gets to know you, your business, and your goals with great interest and great detail. She sets up steps moving forward, so that you are accountable, and provided you do the work, each step she suggests takes you up the ladder to success in your business! - Rick Titan, "Letting-Go" Coach, Sales Trainer, Professional Speaker
Andrea is the type of individual every person considering business should have a conversation with. Not only is she energetic and filled with ideas, she is also humble, personable and real. To that extent you can depend on her for candid, practical responses which will allow you to apply perspectives that you may not have considered or accepted. It is a great experience working with Andrea and I look forward to working with her on other initiatives. You rock, Andrea!! – Donnovan Simon, Customer Experience Consultant and Chief Execution Officer at Strategic Acceleration Services
Andrea is exemplary at helping strengthen leadership skills and making the leadership role more fun! A born connector, Andrea knows how to develop meaningful relationships, which can help you to increase your profitability. There are always incredibly valuable take-aways from Andrea's workshops.–City Director of Entrepreneur Mom Now Calgary
Andrea has continued to inspire me, with her knowledge and passion around entrepreneurs. Her background knowledge in retail and marketing makes her an incredible asset as a coach, couple that with her sincere caring and passion, and you can see why she creates outstanding results with her coaching clients. – Christina Greenway, Managing Director at River Cross Ranch Event Centre, Coach & Consultant
I had the pleasure and opportunity to meet Andrea at a networking event a couple of months ago. She gave me the precious gift of her time for a consultation and the coaching she gave me in that time was amazing. Andrea describes herself as an inspired leader, but with her personality, her commitment to other people's success and her willingness to share her wisdom and knowledge with ordinary folk like me, she is an inspiring leader. I love being in her space and learning all that I can from her. This recommendation is one the easiest I have ever had the privilege to right. Thank you Andrea! Continue to be AMAZING! –Calgary Clergy Services
Andrea is a motivated woman with a genuine interest in helping others excel in their lives and businesses. Professional, educated and committed, she is always the right choice! - Personal Trainer